I am an experienced brand strategist, solution provider, digital native, triathlete and coffee lover.
Currently living and working in Kiel, Germany I am part of the management team of a publicly sponsored project in the field of sustainable urban mobility helping to design new ways of integrated mobility services that influence the mobility behavior in such a way that is made more climate-friendly and CO2 is saved.
Expertise and Research Interests
I consider myself being a catalyst for brands and managers. I help them set the vision for their brands and partner with them on what and how to deliver engaging brand experiences. I take a lead role when brands are looking to formally create a brand, service or product experience strategy, plan and measurement framework.
As it’s an increasingly critical and also integral part of every business‘ strategy, it’s always exciting to work in this area.
I worked for several years in different positions including digital marketing and brand management. Therefore, I have a strong expertise in research and strategy including skills like user research, customer experience analysis as well as in marketing strategy, brand strategy, digital strategy.
Teaching @UAS Kiel
Working as a freelance lecturer at the University of Applied Sciences Kiel I mainly teach classes on bachelors degree level (partly masters degree level) on various topics in Marketing including Principles of Marketing, Digital Marketing or Social Media Marketing & Management. In my courses I try to convey a healthy mix of theory and practice so that at the end of the course there is both a behavioral understanding of social media, but at the same time the students can also use tools such as Facebook Business Manager.
By the way, in 2015 I started a PhD program with a focus on topics related to co-creation in the fields of consumer behavior and psychology at the University of Twente. After more than a year, I gave up science because the practical application interested me more. Nevertheless, I always try to include my scientific knowledge into projects whenever it’s appropriate.