Theodore Levitt: “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”
I can help you shape strategies, design and deploy excellent experiences and unlock the true value for your customers. Together, we create experiences that will help you attract, engage and retain your customers, knowing this will contribute to profitable growth in the future. Let’s see if my services can support you and your team.
What I Do
Research & Insights
Research is the foundation of a modern strategic design. Great research allows you to make better strategic decisions. Only if you have a realistic, detailed understanding of your customer’s needs and experiences, you’ll have any chance of creating an outstanding customer experience.
For me, personally the research phase is probably the most important of all phases when thinking about strategic design, meaning that I always recommend reviewing all existing data. During that phase I will base my research work on primary and secondary, qualitative and quantitative as well as internal and external data.
Possible projects are
- Market‑, Technology- and Trend Research
- Customer Insights
- Consumer Segmentation
- Brand Experience Analysis
Strategy & Concept
In an era of disruption, strategic design is more important than ever. Derived from your corporate goals, I develop a tailored strategy together with you in a cooperative strategy process that takes into account both the company’s internal framework and the requirements of the market.
In order to ensure sustainable success and the feasibility of the strategy, I rely on well-founded quantitative and qualitative market and customer analyzes. Using innovative methods that are appropriate for the project, such as (service) design thinking, prototyping or GV sprints, we build your growth, brand or digital strategy.
Possible projects are
- Growth & Innovation Strategy
- Brand Strategy (brand positioning, touchpoint mapping, …)
- Digital Strategy (customer journey mapping, …)
- Service Transformation (service design, …)
During my work I naturally apply a holistic and customer-centric approach to brand and marketing strategy meaning that I integrate different approaches from a variety of areas like brand, communication, customer experience and service design. I ask the right questions, see the bigger picture and connect the dots.
As I adopt a service-dominant logic (SDL) mindset, I believe that value is created by the customer (also called value-in-use) and is a result of a co-creation process between the customer and the organization itself.
How we’ll start our next project
When I first start working with a new client, before I even think about any specific research methods or strategic concepts, I like to start with a conversation around the business in general. This does not mean business strategy specifically. It’s more about the story of the business itself — what your business offers, what problem is your business, brand(s), product(s) or service(s) solving, how will you grow in the next years. Those talks are important inputs for any future strategic decisions.
It’s also a good starting point to get a feeling about the whole project. Next, we will need to clearly outline what the project will cover, what questions it will answer and what role I will play in this project.
I will always encourage you to be as involved in the project as you want to be. Since nobody knows your business better than you yourself, your knowledge will help to define the direction of the project and thereby any strategic decisions.