Unlock the true value for your customers

Theo­do­re Levitt: “Peop­le don’t want to buy a quar­ter-inch drill, they want a quar­ter-inch hole.”

I can help you shape stra­te­gies, design and deploy excel­lent expe­ri­en­ces and unlock the true value for your cus­to­mers. Tog­e­ther, we crea­te expe­ri­en­ces that will help you attract, enga­ge and retain your cus­to­mers, knowing this will con­tri­bu­te to pro­fi­ta­ble growth in the future. Let’s see if my ser­vices can sup­port you and your team.

What I Do

Rese­arch & Insights

Rese­arch is the foun­da­ti­on of a modern stra­te­gic design. Gre­at rese­arch allows you to make bet­ter stra­te­gic decisi­ons. Only if you have a rea­listic, detail­ed under­stan­ding of your cus­to­mer’s needs and expe­ri­en­ces, you’ll have any chan­ce of crea­ting an out­stan­ding cus­to­mer experience.

For me, per­so­nal­ly the rese­arch pha­se is pro­bab­ly the most important of all pha­ses when thin­king about stra­te­gic design, mea­ning that I always recom­mend reviewing all exis­ting data. During that pha­se I will base my rese­arch work on pri­ma­ry and secon­da­ry, qua­li­ta­ti­ve and quan­ti­ta­ti­ve as well as inter­nal and exter­nal data.

Pos­si­ble pro­jects are

  • Market‑, Tech­no­lo­gy- and Trend Research
  • Cus­to­mer Insights
  • Con­su­mer Segmentation
  • Brand Expe­ri­ence Analysis
  • Bench­mar­king

Stra­te­gy & Concept

In an era of dis­rup­ti­on, stra­te­gic design is more important than ever. Deri­ved from your cor­po­ra­te goals, I deve­lop a tailo­red stra­te­gy tog­e­ther with you in a coope­ra­ti­ve stra­te­gy pro­cess that takes into account both the com­pany’s inter­nal frame­work and the requi­re­ments of the market.

In order to ensu­re sus­tainab­le suc­cess and the fea­si­bi­li­ty of the stra­te­gy, I rely on well-foun­ded quan­ti­ta­ti­ve and qua­li­ta­ti­ve mar­ket and cus­to­mer ana­ly­zes. Using inno­va­ti­ve methods that are appro­pria­te for the pro­ject, such as (ser­vice) design thin­king, pro­to­typ­ing or GV sprints, we build your growth, brand or digi­tal strategy.

Pos­si­ble pro­jects are

  • Growth & Inno­va­ti­on Strategy
  • Brand Stra­te­gy (brand posi­tio­ning, touch­point mapping, …)
  • Digi­tal Stra­te­gy (cus­to­mer jour­ney mapping, …)
  • Ser­vice Trans­for­ma­ti­on (ser­vice design, …)


During my work I natu­ral­ly app­ly a holistic and cus­to­mer-centric approach to brand and mar­ke­ting stra­te­gy mea­ning that I inte­gra­te dif­fe­rent approa­ches from a varie­ty of are­as like brand, com­mu­ni­ca­ti­on, cus­to­mer expe­ri­ence and ser­vice design. I ask the right ques­ti­ons, see the big­ger pic­tu­re and con­nect the dots.

As I adopt a ser­vice-domi­nant logic (SDL) mind­set, I belie­ve that value is crea­ted by the cus­to­mer (also cal­led value-in-use) and is a result of a co-crea­ti­on pro­cess bet­ween the cus­to­mer and the orga­niz­a­ti­on itself.

More about Sebastian

How we’ll start our next project

When I first start working with a new cli­ent, befo­re I even think about any spe­ci­fic rese­arch methods or stra­te­gic con­cepts, I like to start with a con­ver­sa­ti­on around the busi­ness in gene­ral. This does not mean busi­ness stra­te­gy spe­ci­fi­cal­ly. It’s more about the sto­ry of the busi­ness its­elf — what your busi­ness offers, what pro­blem is your busi­ness, brand(s), product(s) or service(s) sol­ving, how will you grow in the next years. Tho­se talks are important inputs for any future stra­te­gic decisions.

It’s also a good star­ting point to get a fee­ling about the who­le pro­ject. Next, we will need to clear­ly out­line what the pro­ject will cover, what ques­ti­ons it will ans­wer and what role I will play in this project.

I will always encou­ra­ge you to be as invol­ved in the pro­ject as you want to be. Sin­ce nobo­dy knows your busi­ness bet­ter than you yourself, your know­ledge will help to defi­ne the direc­tion of the pro­ject and ther­eby any stra­te­gic decisions.

Want to define your next project?

Say hej.